Product photos make a big difference when it comes to e-commerce But you don’t need me to tell you that. When was the last time you bought something online? Did the image influence the purchase?
Photos without a doubt (in my mind at least) are the more effective ways (video being the other) to communicate to prospective customers.
Photos could effectively describe what products you sell look like (pardon the obvious!). It is imperative for online stores to display perfectly shot and truly attractive photographs. Good old BigCommerce understands this need.
Yeap, one of the many reasons why I’m a fan. Shameless plug, have you seen my Bigcommerce Review?
If you decide to use the BigCommerce platform for developing your Website, you would certainly take advantage of the basic and most useful features available.
Among the most helpful for your e-commerce site is BigCommerce’s flexible product photo display. This could really make a big difference for your online shop for conversions!
Flexible product photo display
This feature facilitates uploading of numerous product photographs that could be displayed in the website through a photo gallery.
There is no limit to the number of photos you could post. Thus, you could take photos of a particular product in various angles. Or you could depict products in practical situations.
BigCommerce even facilitates thumbnail versions of the photos you use or post. This would make it easier for your visitors to navigate your Webpage and check out as many pictures as possible.
Once a customer clicks on one specific photo, he/she could automatically see the same picture in a larger version displayed through a lightbox-style or popup window.
Product photo display is one way BigCommerce could help you persuade potential buyers to finally purchase your products.
Consumers certainly want to look closer at items before they would decide to buy. Thus, you could use this as an opportunity to display the products you sell in possibly the best light to lure attention and generate sales.
Tips in using the feature
You could certainly further bolster the effectiveness of the flexible product photo display by observing several guidelines.
As mentioned, you should opt to use and post the best photographs. You have to strive harder to capture your products in good angles so they would look more impressive. Here are several helpful suggestions.
- Create a sense of depth and personality to make the photos more interesting. You could do so by putting your focused product in the photo’s foreground. Place all other items behind it so they would look like distant background. This is one effective technique to create dimension and bolster attractiveness of the photo.
- Tell a story through photos. BigCommerce encourages pictures that focus on one product at a time. Experts also recommend taking and posting photos that would depict the same products in various situations. For instance, if you are selling bags, you may take a picture of one of your bags carried by a person who is walking in a busy street. That would convey more message and interest.
- Lastly, use proportion. In some photos, your product must be photographed along with other objects. The goal is to enable customers to figure out the actual size of the item as compared to other familiar objects.
The flexible product photo display could be one of the many reasons why you should go with BigCommerce.
Through the portal, you could be sure you would get all the necessary and useful features and support that could help make sure your online store would truly be a success.