The Guide On BigCommerce Google Website Optimizer

Google Website OptimizerOnly the BIG Dogs and the people who are actually interested in making money through their BigCommerce Ecommerce stores will be interested in this feature… Does that include you? Of course it does.

Have you heard of Google Website Optimizer? Tools like this is what serious online marketers use to maximize conversions of a specific action.

Want more customers to sign up to your newsletter? Want more people purchasing your product? This is the tool for you.

Google Website Optimizer

By using this tool you can test and optimize site content and design to increase its effectiveness.

You can simply choose the pages and content to test, create another version of that element, test the changes with your visitors and learn what changes drive the most conversions.

How powerful can this tool be? increased conversions 70% and member sign-ups 50% with Google Website Optimizer

That’s how…and;

Jigsaw Health increased conversions 60%

Still need more proof? Well…

Tourism BC boosted conversion rates by 7 percent over previous campaigns, and saw increased travel to the province

So as you can see, this has helped out website owners in a massive way – for some BigCommerce store owners, it could even be the difference between make or break!

Here are the benefits you’ll get from using Google Website Optimizer in your BigCommerce Store:

  • Increase sales and conversion rates
  • Improve landing pages
  • Get more leads
  • Decrease Cost Per Acquisition (CPA)
  • Increase time spent on your site
  • Estimate guesswork from site design
  • Settle office disputes

Can you see anything on this list that will benefit you? I’m sure you can always always always do with more sales and conversion rates!

Watch the BigCommerce Google Website Optimizer Video

Take a look at this video below on the Google Website Optimizer inside of BigCommerce.

Once you’ve done this I’ll quickly walk you through how to set up a test on an element of the page, for example the “Add to Cart” button.

The video only goes on for 1 minute and I’ll guarantee you that you will like what you’re about to see.

Impressed? I thought so.

And no. I’m afraid that isn’t my voice in the video.

Setting up Google Website Optimizer in BigCommerce

You’ve seen the video by now, and most likely you really like this feature.

Being able to test out different elements of a page to increase sales – I mean come on! Who wouldn’t like that.

I was a little suspicious with this when I first saw it. I thought that it must be very hard to use because of the complexity behind what we’re doing. No doubt this is not the easiest thing to do, but you don’t need a PhD either.

Here’s a quick guide on how to get things rolling (or testing) with the “Add to cart” button:

  1. Login to your store, go to the Marketing tab, then click on Google Website Optimizer
  2. Click on Configure on the “Add to Cart” row
  3. From here, open a new tab in your browser (keep your existing window open) – and go to your Google Website Optimizer account
  4. Click on Create another experiment link
  5. Select Multivariate Experiment
  6. Click on I’ve completed the steps above and I’m ready to start setting up my experiment, click on Create
  7. Now you want to go back to your BigCommerce store. Copy the Test Page URL and Conversion Page URL and copy to the corresponding fields in your Google Website Optimizer account. Click on Continue
  8. Select Your web team will install and validate JavaScript tags
  9. Get the URL for this test, go back to your BigCommerce store and paste into the Script Install URL section and click on Install Script
  10. Select a conversion page. Google will use this to test your page
  11. Go to Google and click the Check Status button. You should get a Complete status
  12. Go back to where you were in step 3. Click on Add new variation
  13. Edit contents in the text area for the new variation
  14. All Done. You’re now running a test on the Add to Cart button.

All up it’s 14 steps to getting a really powerful tool set up on your BigCommerce store. Is it worth it? For sure! But you need to prove that to yourself.

Now you just need to optimize and view results, optimize and view results – and keep this going on and on until you find a really high performing variation.

If you chose to use this feature, I’d suggest you keep a record of how your conversions are going before you start testing and measure that against your new results. So for example, simply record the percentage of visitors clicking the Add to Cart button.

Should your results be something you want to tell the world about, you’re welcome to do so in the comments section below.


  1. April 4, 2011 at 8:59 am

    I have heard about Google Website Optimizer, stared at it in my Analytics options and have not tried this. This is a great tool, whether for BigCommerce, a blog, a different store… well any site. The video you shared actually helped me understand Google Website Optimizer a little better. Now I have a new play toy…lol

    • April 4, 2011 at 11:10 am

      Hey Nile,

      You’re spot on. I guess I’m blinded with my obvious bias for BigCommerce, that I have to relate it back to this platform – but you’re right on the money. You can use Google Website Optimizer for just about any website out there… In fact, it’s very easy to use on static websites.

      Hope you enjoy playing around with the tool! :)